8/1/2023 0 Comments Aha moments![]() ![]() An error has occurred the feed is probably down.What Does It Actually Take to Build a Data-Driven Culture?.CEOs, Step into the Front Lines or Risk Losing Touch.How Small Companies Compete with - and Beat - Big Ones.To Regulate Big Corporations, Understand How They Got That Way.Azeem on AI: Are Large Language Models the Future of the Web?.When to Give Employees Access to Data and Analytics.Has Cynicism Infected Your Organization?.3 Strategies for Making Better, More Informed Decisions.Building an Effective Cybersecurity Training Program.View lloydmelnick’s profile on LinkedIn.International Issues with Social Games (50).Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox. I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity. They can occur suddenly when we struggle to understand an abstract. If you identify which actions separate retained customers from lost ones, you will know what drives customer value and then have your “aha moment.” Continue reading “Creating that Aha moment” Aha moments, formally known as insight or epiphany, are about sudden bursts of understanding in a moment of realization. The most useful metrics for quantifying your aha moment are based on retention. Keep in mind that it is not one “moment,” Facebook’s aha moment is over ten days and requires seven different actions (friending seven people). To create a useful aha moment, you need to tie it to a metric that defines customer value. Because “aha moments” aren’t about precision, but about defining a core principle and a quotable rally cry for the entire company. Other “aha moments”-30 follows, 1 file upload, 2,000 messages-follow the same pattern: they emphasize simplicity over science…. The blog post states, “Facebook’s decision to define their ‘aha moment’ in such simple terms suggests they weren’t trying to optimize it to be precise as possible. This fact does not take away from the aha moment, it is actually the point of the aha moment. Some people may fall in love with Facebook after getting three friends in a week others may need to get twenty friends in thirty days. Take Facebook’s self-defined aha moment, acquiring seven friends in ten days. The key point of the post was that you create the aha moment through simple math and strong messaging it is not a complex task that requires advanced analytics. Aha moments when a player or user understands the value of your product are widely considered the key to growth. There was a great blog post on the Mode Blog, “ Facebook’s Aha Moment is Simpler Than You Think,” which provided a straightforward strategy to creating Aha moments. ![]()
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